Sergio Pininfarina

Sergio Pininfarina joined his father Battista Farina's Carrozzeria and oversaw many designs, particularly for Ferraris, for which the company became famous. In 1965, he personally persuaded Enzo Ferrari to place the engine behind the driver but ahead of the rear axle on a new line of road cars. The resulting concept car, the Ferrari 365 P Berlinetta Speciale, was shown at the Paris Motor Show in October; two years later, the cars went on sale. Because of this close connection, it was said in Italy that even his red blood cells bore the Ferrari badge.

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